This program is designed to help anyone install a consistent foundation of how to be successful in sales, to then build on with the company-specific product and sales process training. Ultimately, to develop the ability to become a top producer in sales, be it long sales cycles, short sales cycles, transactional selling, social selling, cross-selling, consultative selling, relationship selling, and more, one must first become a master in the basic principles required for sales success. The basics are in fact, anything but basic, and this course delivers the information needed on how to build a strong platform for sales leaders to build from.