Understanding the buyer is one of the most requested online sales training courses. Better understanding your customer and how to effectively guide them through the sales process can be one of the most challenging tasks in selling. While the sales process itself should remain the same with every customer, almost every single customer is different. How then can you ensure that you are successful every customer, not just the easy ones? How do you handle the difficult customer? What about how to handle a customer asking for a discount or want to lower your prices?

These questions and more are the focus of this course. The material covers the most important rules in selling and also covers the 1 thing that every customer will pay more money for in a deal, and it is not what you think! From handling a customer and their concerns with money to understanding the REAL reason people actually buy anything understanding the buyer is vital to your success in selling.